Senior Vice President, Production and Administration
With extensive experience in the television and feature film industries, Sherri Rufh joined the Cineflix production administration division in 2006. The following year Sherri was promoted to Head of Production Administration and in 2013 she became Senior Vice President, Production and Administration.
Previous to Cineflix, Sherri worked in a number of freelance production positions, bringing her production administration talents to projects produced by ABC’s Movies of the Week, MTV, Paramount, and Viacom, including The Whole Nine Yards, Driven, and Noel. Before that, Sherri worked as the Production Liaison at Telescene Film Group, acting as the information bridge between head office and production for television projects produced for Showtime and Fox.
Sherri’s mandate is to oversee the production slate for Canada and the US, supervise the contractual milestone deliveries to broadcasters, verify funding and agency applications, as well as forecast and administer tax credits.